We support charities that economically empower women and children. We do this through our “Beauty in Every Life Initiatives.”

BIEL Objectives

• To promote well-being in the society
• To deal with the root causes of depression, failure, and violence seen in young people by raising awareness of the importance of self-worth and self-esteem in children
• To close the economic gender gap by inspiring and educating women through skills acquisition and entrepreneurship development and helping them raise their level of ambition.
• To provide basic amenities and food to underprivileged families while giving them tools to become more economically self-sufficient.