We are bringing the spectacular taste of West Africa to the world.

In 2013, food entrepreneur Ebere Akadiri, a former restaurant owner in Nigeria, relocated to the Netherlands and noticed something missing – West African flavours were absent from store shelves. Determined to change this, she started offering cooking workshops to introduce Dutch food lovers to the rich culinary traditions of West Africa.

Encouraged by growing interest, Ebere created her own spice blends, inspired by the recipes she had used in her Nigerian restaurant. These handcrafted blends became the foundation of Ataro Foods, a brand dedicated to making authentic African flavours accessible globally.

As demand grew, she expanded the Ataro product line, introducing Jollof Sauce and Pepper Sauce—ready-to-use products that made it easy for people to enjoy vibrant West African flavours at home. Ataro Foods became more than a brand; it became a movement celebrating Africa’s culinary heritage.

The journey was not without challenges, but Ebere’s passion and perseverance kept her moving forward. Each delighted customer and every positive review reaffirmed her mission. Seeing home cooks and professional chefs alike embrace Ataro’s products was the ultimate reward.

Today, Ataro Foods embodies dedication, resilience, and purpose. Ebere’s vision remains strong: to make African cuisine a staple in homes worldwide, ensuring that every meal prepared with Ataro carries the warmth and soul of West Africa.

Welcome to Ataro Foods—where every bite is a celebration of heritage, flavour, and community.

Our brand, Ataro, derives its name from Ata-rodo, the intensely flavoured African habanero pepper renowned for infusing a unique depth and richness to West African cuisine. While the name might suggest a fiery intensity, it’s essential to note that our offerings aren’t necessarily about heat — they’re about an explosion of flavours!

The roots of Ataro products are deeply intertwined with Nigeria’s cherished recipes. As a former restaurant owner in Nigeria, Ebere was driven by a deep longing to share the unique taste of her homeland when she arrived in the Netherlands. This heartfelt journey led to the birth of Ataro Spice Mixes in 2015, available through our dedicated online store. In 2019, Ebere launched Ataro patties using her beloved Nigerian meat pies recipes.

When the global pandemic unfolded, Ebere chose to turn crisis into opportunity, deciding to introduce the world to Ataro Hot Sauce. Her vision is that every person who savours this fiery delight will enjoy its taste and experience an authentic piece of West African culture, a refreshing taste sensation different from the regular offerings on European shelves. Welcome to Ataro – the home of vibrant West African flavours.