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About us

We are bringing the spectacular taste of West Africa to the world.

Our mission is not just a culinary endeavour; it’s an exhilarating adventure. We’re setting sail on a global journey, determined to bring the authentic taste of West Africa to every corner of the world. As Europe’s pioneer in West African spice blends, we’re fervently dedicated to enhancing your culinary experiences with our spice collections and crafting unforgettable food stories with our exquisite sauces. With many flavours, we’re confident you’ll discover the perfect addition to your kitchen cupboard, and embark on your culinary adventure.

West African cuisine is not just a culinary tradition, it’s a vibrant tapestry of flavours and aromas waiting to be discovered. We bring this culinary heritage to your table, infusing it with our own unique twist and dynamic flavours. Prepare to embark on a journey of taste and aroma, as we introduce you to the enchanting world of West African cuisine.

Our brand, Ataro, derives its name from Ata-rodo, the intensely flavoured African habanero pepper renowned for infusing a unique depth and richness to West African cuisine. While the name might suggest a fiery intensity, it’s essential to note that our offerings aren’t necessarily about heat — they’re about an explosion of flavours!

The roots of Ataro products are deeply intertwined with Nigeria’s cherished recipes. As a former restaurant owner in Nigeria, Ebere was driven by a deep longing to share the unique taste of her homeland when she arrived in the Netherlands. This heartfelt journey led to the birth of Ataro Spice Mixes in 2015, available through our dedicated online store. In 2019, Ebere launched Ataro patties using her beloved Nigerian meat pies recipes.

When the global pandemic unfolded, Ebere chose to turn crisis into opportunity, deciding to introduce the world to Ataro Hot Sauce. Her vision is that every person who savours this fiery delight will enjoy its taste and experience an authentic piece of West African culture, a refreshing taste sensation different from the regular offerings on European shelves. Welcome to Ataro – the home of vibrant West African flavours.